- Events and Regattas
The Real Deals Are in Amsterdam: ICE and Yacht Kings Partner to Show You Why
The Battle for B2B: Efficiency in a Crowded Market
In the yachting world, events are a dime a dozen. Many promise grand spectacles and champagne, but few deliver on the one thing that truly matters: business. The International Charter Expo (ICE) is a rare exception. It is not designed for flash; it is a laser-focused, B2B event that has become the definitive hub for the global yacht charter industry. With over 1,500 decision-makers from five continents gathering under one roof, ICE is where the real work gets done, where C-level executives forge alliances, and where deals that shape the entire season are made.
The Amsterdam Mandate: Connecting the World
The event is organized by the Croatian Yachtmaster Group, is heading to Amsterdam from November 12th to 14th, 2025. This city, a global hub of commerce and culture, is the perfect backdrop for an event with such a clear mandate: to connect the entire yacht charter world in the most efficient way possible. The show has grown from its national roots to become the only B2B charter event of its kind, attracting fleet operators, central agents, suppliers, and brokers. This move to a global stage solidifies ICE’s position as a crucial platform for international dialogue and growth.
Our View: The Media Partnership That Means Something
At Yacht Kings, we cut through the noise to deliver content that has real weight. Our decision to become an official Media Partner for ICE is a testament to this philosophy. We recognize that an event with a focus on delivering over 20,000 B2B meetings is where the industry’s true pulse lies. This isn’t about being seen at a party; it is about being in the room where it happens. This partnership allows us to offer our audience a direct line to the trends, strategies, and insider conversations that will define the next chapter of the charter world.
Beyond the Booth: The Handshake B2B Advantage
What makes ICE so effective? The answer lies in its operation. The event’s Handshake B2B matchmaking software is a powerful tool that allows participants to pre-arrange meetings for a month in advance. This focus on structured, productive meetings is the engine that drives the entire expo, ensuring that every minute spent at ICE is valuable. This behind-the-scenes efficiency is why the event is seen as the most powerful and productive in the global charter sector. It prioritizes substance over spectacle, and in the world of high-stakes business, that’s a rare and respected quality.
The Verdict: The Future of Charter Is in This Room
ICE is more than just an expo; it is a vital nerve center for the yacht charter industry. Its commitment to connecting global decision-makers in a focused, B2B environment makes it an essential event. For Yacht Kings, this media partnership is about aligning with a platform that truly moves the needle. We are excited to cover the stories, insights, and innovations that will emerge from Amsterdam, because we know that the future of yacht charter is not just being talked about—it is being built in that room, one handshake and one meeting at a time.
