The Women Redefining Yachting’s Digital and PR Strategy: Barbara Giannakou and Sidney Bitter-Larkin at FLIBS 2024
At FLIBS 2024, Barbara Giannakou and Sidney Bitter-Larkin elevated IYC’s presence through cutting-edge social media strategy and PR expertise. Barbara’s data-driven approach transformed digital engagement, while Sidney’s global perspective and storytelling finesse ensured IYC’s message resonated far and wide. Together, they proved that the future of yachting isn’t just about yachts—it’s about the narratives and strategies that connect them to the world. Discover how these visionaries are redefining the industry at Yacht Kings.