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The Master Strategist: Rick Reyenger and the Art of the Yachting Acquisition
The Architects of Influence: Honoring a 40-Year Career
The International BoatBuilders’ Exhibition & Conference (IBEX) is the epicenter of marine innovation, and its annual Industry Breakfast is reserved for crowning the industry’s true architects. This year, the spotlight fell on Rick Reyenger, inducted into the NMMA Hall of Fame. His career is not defined by a single boat, but by the strategic precision with which he shaped and strengthened the entire landscape of yachting manufacturing and supply. This induction is a recognition that Reyenger’s vision elevated the standards of innovation and collaboration across the market.
From Boston Whaler to Global Component Dominance
His journey began with hands-on leadership, rising through the ranks at Outboard Marine Corporation (OMC) and guiding brands like Boston Whaler and Mako Marine International. However, his true strategic genius emerged when he became CEO of Marine Accessories Corporation (MAC) in 2000. For nearly two decades, Reyenger orchestrated an ambitious strategy, building the platform through more than a dozen acquisitions. This transformation solidified MAC into one of the industry’s most successful global suppliers, dealing in critical OEM and aftermarket solutions like TurboSwing and Monster Tower.
The Insider’s Playbook: Strategic Vision at Patrick Industries
After successfully guiding MAC’s sale to Patrick Industries in 2018, Reyenger continued his influential tenure, ultimately serving as President of Patrick’s Marine Group before stepping into his current role as Strategic Advisor. This move showcases the depth of his market command. He represents the kind of leadership that understands the necessity of building strong suppliers. Patrick Industries, a leading component solutions provider, gains immense value from his long-term perspective and ability to mentor the next generation of industry leaders.
Beyond the Boardroom: Strengthening the Industry’s Core
Reyenger’s influence extends well past corporate balance sheets. He has been a long-standing member of the NMMA’s Marine Accessories & Components Division (MACD), dedicating his time to championing aftermarket innovation, safety, and industry advocacy. His work focused on strengthening quality and standardization across both OEM and aftermarket categories, aligning directly with NMMA’s mission to elevate industry standards. This dedication to the fabric of the industry itself—including supporting NMMA’s BoatPAC—embodies the very qualities the Hall of Fame was created to honor.
The Final Word: A Legacy That Continues to Sail
Reyenger’s career is a blueprint for success built on growth, integrity, and a deep, personal commitment to boating. His strategic guidance has modernized the industry and advanced participation. Even today, his family’s connection to the water continues, with two of his grandsons working for marine dealers, continuing the family legacy. The NMMA Hall of Fame induction at IBEX is a fitting tribute to a leader whose impact will be felt across the seas for decades to come.
