The Birth of Hybrid Foiling: Ingenuity Meets Necessity
The most significant innovations often arise from necessity. Foil Drive began as a personal project by CEO Paul Martin, who sought a lightweight motor kit to access more waves and extend his time on the water following a shoulder injury. This led to the launch of “Hybrid Foiling” in 2021—a concept that quickly spread globally. Foil Drive produces super-lightweight retrofit motor kits designed to provide just enough thrust to get the rider onto the foil, while crucially keeping the overall system weight low and preserving the pure sensation of foiling.
The Custom Equation: Electrify Any Mast, Any Foil
The strength of Foil Drive lies in its commitment to customization and compatibility. The system is designed to electrify any mast, any foil, for virtually any discipline. Foil Drive focuses on the electronics, leaving the boards and foils in the hands of existing brand collaborations. This modular approach allows riders to fully customize their setup based on ability and use case. Whether the rider prioritizes minimal weight (Assist Slim), balanced endurance (Assist MAX), or eFoil-like power (Fusion), the system grows with the rider’s skill.
The Ethics of Exploration: Crowds Suck, Get Creative
Foil Drive is using its platform to promote responsible water usage through its “Crowds Suck, Get Creative” campaign. The company views the foil assist as a tool that opens up new areas of the ocean that were previously inaccessible, thus alleviating pressure on crowded local surf lineups. The core message emphasizes the huge responsibility to respect other water users, promoting clear etiquette, communication, and creative exploration. This ethical stance ensures the sport grows responsibly.
Engineering for Endurance and Agility
The three distinct systems—Assist Slim, Assist MAX, and Fusion—are engineered to meet specific performance demands. The Assist Slim prioritizes lightweight agility, ideal for proficient riders seeking assisted pop-ups with minimal drag. Conversely, the new Fusion system pushes runtime and horsepower, bridging the gap between foil assist and eFoil. The robust batteries and advanced electronics are built to endure the harsh conditions of the sea, catering to disciplines from downwind safety to high-wave-count surfing.
The Verdict: The Final Word on Watercraft Agility
Foil Drive’s presence at ICE 2025 confirmed its status as the pioneer and industry leader of hybrid foiling. The company is defined by its dedication to refined engineering, delivering high-performance, quality products backed by enthusiastic community support. For superyacht owners and watersports enthusiasts, the modular, customizable Foil Drive system is an essential piece of zero-emission equipment that maximizes water time and enables adventurous exploration.