Marketing

New Management, New Era: Sunseeker’s Plan to Accelerate Global Yachting

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Sunseeker announced two pivotal leadership appointments at FLIBS 2025, signaling a strategic investment in global growth. Mark Chinery (30-year veteran) became the new Director of Sales. More notably, Mario Gornati joined as Director of Marketing and Communications, bringing his C-suite experience from Azimut|Benetti and Sanlorenzo. This is a deliberate strengthening of the brand’s commercial and global strategy, proving that Sunseeker is securing the talent necessary to dominate the yacht design and manufacturing sector through 2026.

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The Women Redefining Yachting’s Digital and PR Strategy: Barbara Giannakou and Sidney Bitter-Larkin at FLIBS 2024

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At FLIBS 2024, Barbara Giannakou and Sidney Bitter-Larkin elevated IYC’s presence through cutting-edge social media strategy and PR expertise. Barbara’s data-driven approach transformed digital engagement, while Sidney’s global perspective and storytelling finesse ensured IYC’s message resonated far and wide. Together, they proved that the future of yachting isn’t just about yachts—it’s about the narratives and strategies that connect them to the world. Discover how these visionaries are redefining the industry at Yacht Kings.

The Women Redefining Yachting’s Digital and PR Strategy: Barbara Giannakou and Sidney Bitter-Larkin at FLIBS 2024 Read More »