- News and Industry Insights
Sorrento to Spain: The Partnership That Just Conquered the Mediterranean Market
The Strategic Shuffle: Consolidating Europe’s Coastlines
In the dynamic world of Mediterranean yachting, success is often determined by the strength of your network. Apreamare, the renowned Italian shipyard with roots dating back to 1849, is confirming its strategic vision by dramatically strengthening its European distribution. By signing targeted agreements with Mr. Blu in Northeast Italy and Náutica Marina Sport in Spain, Apreamare is not just adding dealers; it is strategically securing key coastal territories. This calculated maneuver reaffirms the shipyard’s sustained growth and its commitment to ensuring a qualified presence in its most vital markets.
The Gozzo’s Comeback: A Modern Love Story
Apreamare is the reference brand for the typical Sorrentine Gozzo, a vessel that blends the charm of tradition and seafaring heritage with modern sophistication. The increasing interest in this new range confirms a strong trend: buyers are seeking authentic style and passionate engineering over generic modernity. This modern revisitation of the classic Gozzo satisfies the desires of those who long to experience the sea with enthusiasm and appreciation for true Italian style. This enduring appeal ensures the shipyard remains a powerhouse in the Mediterranean.
The Triveneto Anchor: Expertise in High-End Service
The choice of Mr. Blu as the new sales point for Friuli-Venezia Giulia and Veneto is a strategic nod to expertise. Mr. Blu brings extensive experience in the high-end yachting sector and a deep understanding of the local markets. Their role is to provide customers in the Triveneto area with increasingly comprehensive and personalized service, ensuring that the luxury of owning an Apreamare is matched by the quality of its aftercare and sales experience. This is a crucial, behind-the-scenes investment in customer satisfaction.
Iberian Peninsula: Expanding the Reach
Simultaneously, Apreamare is solidifying its position across the Iberian Peninsula with Náutica Marina Sport joining the network as a new official sub-dealer for Spain. Operating under the coordination of Island Yacht Brokers in Menorca, this partnership brings another key reference point for the boating sector into the fold. This move dramatically expands the visibility of Apreamare models in the Spanish market and guarantees high-quality commercial and after-sales support across the region.
The Verdict: The Final Word on Italian Style
Apreamare’s consistent investment in strengthening its international sales network demonstrates a firm commitment to its global growth path. The new partnerships in Italy and Spain are strategic levers designed to ensure a direct and qualified presence in the brand’s most important markets. The success of the Sorrentine Gozzo proves that authenticity, craftsmanship, and a deep history remain powerful forces in the global market.
