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Ski-to-Sea Adventures: How Mysea Embedded Yacht Expertise Directly On the Slopes
The Alpine Frontier: Yachting’s New Gateway
For the world’s most affluent travelers, the search for the next exclusive adventure has led to the merging of two distinct seasons: snow and sea. In a pioneering strategic move, the European yacht brokerage MYSEA and Courchevel concierge Elite Ski Travel announced a groundbreaking alliance. This partnership establishes the Alps’ first dedicated superyacht advisory service directly on the slopes, allowing UHNW clients to plan their summer Mediterranean charters while relaxing at altitude.
The Discretion Model: Trust on the Slopes
The partnership is built on deep trust and total discretion. MYSEA embedded its expertise within Elite Ski Travel’s ultra-private network of top-tier ski instructors and concierges. Elite Ski Travel’s co-director, Aurélia Chrétien Pomès, noted the key insight: their instructors spend entire weeks with families, understanding their tastes and lifestyles. This established, deep local knowledge ensures that yachting conversations evolve naturally—from casual slope-side chats to highly curated Mediterranean or global summer itineraries—without the need for formal office visits.
The Strategic Timing: Securing the Peak Season
The alliance is rooted in commercial efficiency. Data confirms that 70–75% of the peak summer charter season is booked between December and March. With families relaxed, together, and already thinking ahead, the Alps provide the ideal, low-pressure environment for early planning. This early action ensures clients secure the most in-demand yachts, preferred dates, and critical privileged upgrades, such as front-row berths during the Monaco Grand Prix, which are often reserved for early bookers.
The Insider’s Edge: A Captain on the Ground
The genesis of the alliance stems from a long-standing friendship between MYSEA founder Laurent Roussillon and former yacht captain Frank Benoit. Benoit, who spent nearly two decades commanding charter yachts, recognized the missing link after settling in Courchevel. He saw the region’s high concentration of UHNW travelers lacked a dedicated yacht broker. This on-the-ground expertise guarantees that the advice provided is accurate, performance-driven, and centered on the operational reality of yachting.
The Final Word: Year-Round Lifestyle Curation
The partnership offers tangible client advantages, including priority access to newly added fleet yachts and quick, bespoke proposals. Furthermore, it opens the door to exclusive Ski-to-Sea adventures, such as Norway “Sail & Ski” under the midnight sun or Alaska heli-skiing with an expedition yacht. MYSEA and Elite Ski Travel deliver a pioneering model: a single trusted advisor managing the client’s bespoke year-round lifestyle. From the snow to the sea, sophisticated luxury now flows effortlessly.
