- Technology and Innovation
Salt-Ready Gear: Assessing the New Oannes Standard Claiming the Miami Pavilion
The Miami Beach Deployment
During the recent Miami International Boat Show, a specific corner of the Convention Center became the staging ground for a movement in American-made apparel. Oannes established its presence at Booth MB7035 on Level 2, moving beyond traditional marine accessories to showcase a fleet of performance gear designed for those who live on the water rather than just visit it. This isn’t just clothing; it is a calculated response to the lack of reliable, adaptable equipment for real-world conditions.
The Carullo-Garman Alliance
The logic behind Oannes is rooted in a unique professional synergy. Co-founded by Miami-based sportfishing captain Nick Carullo and Maryland gardener Denee Garman, the brand merges the grit of the offshore world with the durability required for land-based labor. Carullo, who manages the Wire Transfer out of Miami and co-hosts BackLash Radio, brings a specific understanding of how salt, sun, and moisture destroy standard fabrics. This perspective has turned Oannes into a brand that prioritizes sustainability and domestic manufacturing over mass-market volume.
Architecture of the First Wave
The “First Wave” collection, which served as the primary display in Miami, emphasizes a “work to play” transition that mocks the rigid categories of the past. The Crosscurrent Hooded Long Sleeve and the Current Polo utilize sun-smart materials designed to intercept harsh UV rays without sacrificing breathability. For those at the helm or on the docks, the Outbound Pant and Undercurrent Short provide a level of mobility and moisture management that addresses the physical demands of a high-stakes fishing day.
The High-Visibility Headwear Strike
Headwear at the Oannes booth saw a multi-model offensive. The brand displayed an array of options including the Stormfront, Silvercrest, Blackout, and Bluewater Eagle Hats. These aren’t just accessories; they are hardened pieces of equipment designed to maintain their profile in the spray and wind of the Atlantic. Each piece reflects an understated style that avoids the loud, neon clichés of the modern fishing market, favoring a serious and sophisticated aesthetic instead.
Domestic Manufacturing Integrity
What sets Oannes apart in the crowded Miami Accessory Pavilion is its unwavering commitment to American craftsmanship. In an era of outsourced production and declining quality, Oannes builds its gear to last through multiple seasons of abuse. Every Deck Tee and Classic Sweatshirt is a testament to the idea that performance gear should be an investment, not a disposable item. By supporting the US labor force, the brand ensures that its quality control remains as precise as a captain’s navigation.
Finalizing the 2026 Wardrobe
The successful Miami deployment confirms that Oannes has found its target audience. By offering gear that can move from the deck of a sportfish to a post-tournament bonfire, the brand has redefined the “everyday” standard for the outdoorsman. For those who follow Carullo on the water or Garman in the garden, the message is clear: the era of fast-fashion on the docks is over. They are here to provide the hardware you can actually live in.
