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New Management, New Era: Sunseeker’s Plan to Accelerate Global Yachting
The Battle for Brainpower: Talent Drives Strategy
In the fiercely competitive world of luxury yacht manufacturing, the final product is only as good as the minds guiding the operation. Sunseeker made a calculated, confident move at the Fort Lauderdale International Boat Show (FLIBS) by announcing two senior leadership appointments. This was not a routine organizational update; it was a clear investment in high-level talent designed to reinforce the brand’s strategic focus on global growth and market expansion. The acquisition of proven industry leaders is often the most significant indicator of a company’s future direction.
The Strategic Swap: A 30-Year Veteran Takes the Helm
Sunseeker appointed Mark Chinery as its new Director of Sales, following the retirement of industry icon Sean Robertson. Mr. Chinery, who celebrates 30 years with the company, brings decades of commercial and international sales expertise. His experience spans multiple global markets, dealer developments, and high-profile product launches. Chinery represents the continuity and deep institutional knowledge essential for navigating the complex demands of the global market. His leadership ensures the brand builds effectively upon the incredible legacy established over the past four decades.
The Marketing Masterstroke: Importing C-Suite Expertise
The most potent signal of Sunseeker’s ambition lies in its new Director of Marketing and Communications, Mario Gornati. Gornati’s resume reads like a “who’s who” of Italian yachting dominance: he previously served as Marketing Director at Sanlorenzo and was Chief Marketing Officer at the Azimut|Benetti Group. Gornati’s decision to join Sunseeker underscores the British builder’s magnetic appeal and its serious investment in brand evolution. By recruiting talent from its most influential European competitors, Sunseeker has strategically positioned itself to accelerate audience growth and market presence across key international regions.
The British Blueprint: Securing the Future
Sunseeker is a brand defined by its engineering and design center in Poole, Dorset, which vertically integrates every detail of the yacht, from initial concept design to complex electrical systems. This technical discipline is now being matched by commercial strategy. CEO Andrea Frabetti expressed confidence that the expanded leadership team—Chinery’s operational expertise paired with Gornati’s brand vision—will drive investment in innovation, customer experience, and brand growth. This structural change is designed to reinforce Sunseeker’s position at the forefront of global yacht manufacturing well into 2026.
The Verdict: The Final Word on Global Ambition
Sunseeker’s strategic maneuver at FLIBS proves that leadership and talent are as critical as hull design. By attracting some of the most influential minds in European yachting and promoting a long-term company veteran, Sunseeker is securing the expertise required to navigate the next chapter of global growth. This is a story about a company actively shaping its own future, ensuring that its uncompromising approach to design and craftsmanship is matched by an equally uncompromising approach to sales and brand development.
