- Technology and Innovation
Multi-Stage Strike: Besenzoni Claims Dominance from Dubai to Palm Beach
The Global Intercept
The year 2026 has officially opened with a tactical offensive from Sarnico. Besenzoni has initiated a high-velocity program designed to consolidate its brand presence across foreign markets, shifting the focus from mere product sales to a total service ecosystem. This isn’t just a marketing push; it is a calculated deployment intended to elevate the support quality provided to shipyards, owners, and yachting professionals from the Mediterranean to the Americas.
Simultaneous Miami and Naples Strikes
In a show of operational muscle, the company is currently maintaining a simultaneous presence at both Nauticsud in Italy and the Miami International Boat Show. On the domestic front, the focus remains on versatile solutions like multifunction ladders and the new Start P 458 helm seat. Across the Atlantic, the Miami presence serves as a primary command center for the North, Central, and South American markets, ensuring that Besenzoni’s hardware is front-and-center in the Western Hemisphere’s most influential yachting hub.
The Middle Eastern Expansion
The exhibition calendar doesn’t stop in Florida. Besenzoni is preparing for a strategic strike on the Dubai International Boat Show this April. Recognizing the Middle East as a rapidly growing region for commercial development, the company is using this platform to strengthen relationships with local operators and dealers. This follows a busy March schedule that includes Seaquip in Milan, where the brand will operate under the “Together We Boat” banner to lead the dialogue on marine equipment innovation.
Recalibrating Technical Standards
Hardware is only as reliable as the hands that maintain it. To ensure consistent standards, Besenzoni is rolling out a comprehensive, multi-level training program for its global service network. These courses range from advanced technical certifications for legacy service centers to foundational training for new partners. By investing in the human element of their commercial organization, the Sarnico-based team is guaranteeing that a Besenzoni customer in Turkey receives the same level of qualified support as one in Venice.
The Network as a Key Asset
The broader strategy is clear: consolidate the international network of authorized dealers and service centers as a primary competitive advantage. This investment ensures customer proximity and rapid response times, which are the hallmarks of a luxury experience. In an industry where long-term continuity is often sacrificed for short-term gains, Besenzoni’s focus on service infrastructure highlights a serious commitment to the lifecycle of the yacht and the peace of mind of its owner.
The Road to La Serenissima
Before the major autumn boat shows arrive, the tour will reach its finale at the Venice Boat Show in late May. This journey across Croatia, Turkey, the US, and the UAE demonstrates a brand that is always ready and always capable of supporting its partners on a global scale. As the 2026 season unfolds, it is evident that Besenzoni isn’t just selling components—they are building a global network of excellence that mocks the limitations of geography.
