The Opening Bell: Defining the Caribbean Season
The Antigua Charter Yacht Show is not merely an event; it is the official opening bell for the Caribbean yachting season, bringing together the main players in international charter. This year, Acquera Yachting, led by CEO Stefano Tositti, is making a forceful statement about its dominance in this strategic region. Acquera’s presence at the prestigious Nelson’s Dockyard confirms that following a period of aggressive expansion, the agency is now positioned to guarantee the highest standards of service and support in every major port across the area.
Local Expertise: The Core of Acquera’s Strategy
Acquera’s recent success in the Caribbean is built on a strategic foundation of localized expertise. In the past year alone, the agency acquired three leading local agencies—Ben’s Yacht Services, Erika’s Yacht Agents, and Cobra Yacht Services—and opened four new offices. This move allows them to count on more than 25 local agents distributed across eight offices. As Tositti comments, this is the heart of their strategy: having a qualified network of local collaborators who know the different realities of the region in detail and can promptly respond to specific client needs.
The New Director: A Dockyard Diplomat
The importance of the local connection is underscored by the appointment of Anjulie Edwards Michael as the new Managing Director of the Antigua office. Born and raised in Antigua, she brings significant experience from her career as Marina Manager at the Antigua Yacht Club Marina and Resort. Her local knowledge and sector experience will actively contribute to market development. As Michael states, true customer satisfaction stems from “listening and ability to anticipate their desires,” ensuring a dedication that encourages clients to choose them season after season.
Service of Excellence: Building Lasting Trust
Acquera’s participation in the Antigua show is a further opportunity to consolidate relationships and synergies with international yachting players. The foundation of their service is based on an experienced team that combines competence, passion, and acute attention to detail. In a demanding charter market, the ability to anticipate and take care of every need with utmost dedication is what separates a good agency from a market leader. Acquera’s goal is explicitly to build lasting trust, ensuring clients return for their comprehensive support year after year.
The Verdict: The Final Word on Caribbean Support
Acquera Yachting’s return to the Antigua Charter Yacht Show is a clear confirmation of the region’s centrality to their business. By strategically acquiring established local entities and appointing local, experienced leadership, Acquera has established the blueprint for high-standard service delivery across the complex Caribbean landscape. For captains, brokers, and owners, Acquera represents the structured network and local knowledge necessary to guarantee a high-quality cruising experience throughout the season.