- Lifestyle and Culture
From Tire to Tender: The Design DNA That Fuses Creativity and Technical Excellence
The Intersection of Excellence: Cars Meet Water
The Abu Dhabi Collectors’ Week, organized by Sotheby’s, recently cemented the emirate as a new epicenter of international collecting, blending rare cars, art, and high jewellery. Within this exclusive context, SACS Tecnorib secured the ideal stage to present its most exclusive content: the PIRELLI 42 – Mansory Special Edition. By offering RM Sotheby’s clients a dedicated on-board experience, SACS Tecnorib successfully positioned the customized walkaround as a veritable symbol of performance and contemporary lifestyle, worthy of being displayed alongside the world’s most coveted assets.
Mansory’s Refinement: Elevating the Drive
The PIRELLI 42 – Mansory Special Edition established itself as one of the absolute protagonists of the week. Guests had a personalized opportunity to explore the model’s distinctive features, which go far beyond mere aesthetics. The partnership with the renowned German tuner, Mansory, brings a high level of customization and refinement. The experience focused on the sculpted and iconic lines, the onboard comfort, and the precise technical solutions designed to elevate driving quality—all crucial metrics in the high-end boating world.
The Pirelli DNA: Creativity and Technique
The exhibition provided another chapter in the enduring 20-year partnership between Sacs Tecnorib and Pirelli. This deep collaboration was a key topic during a master-class held by Pirelli, where speakers discussed how the Pirelli Speedboats range, including the Maxi-Ribs, embodies the fusion of creativity, technique, and materials research. The display, which included a scale model of the PIRELLI 47 maxi-rib, illustrated how the tire brand’s DNA for high performance has been successfully transferred to the boating world.
The Maxi-Rib Pioneer: A History of Innovation
The partnership is built on a shared strategic vision and commitment to excellence. Sacs marked the beginning of new trends in yachting back in 1989, ushering in the era of high-end Maxi-Ribs with the iconic Strider range. This innovative spirit continued with the REBEL line and the growth of the PIRELLI Speedboats range, which introduced sporty walkarounds with a unique character. The current unified entity, Sacs Tecnorib Spa, was created in 2021, consolidating decades of market leadership and industry revolution.
The Verdict: The Final Word on High-End Boating
SACS Tecnorib found the ideal platform in Abu Dhabi to reach a demographic that values bespoke quality and high-octane performance. By directly engaging collectors and showcasing the distinctive style of the PIRELLI 42 Mansory Special Edition, the company proved that its Maxi-Ribs stand as collectible assets. The success in Abu Dhabi affirms that SACS Tecnorib is not just building boats, but crafting vital symbols of performance and sophisticated contemporary life.
