- Events and Regattas
Awake & Brabus: The Aggressive Yacht Toy That Just Wrecked Your Idea of Watersports
The New Frontier of Fun: Beyond the Wake
The Monaco Yacht Show is a stage for the world’s most luxurious yachts, but sometimes the real story is found in the tenders and toys that accompany them. AWAKE, a leader in the electric surfboard community, made a definitive statement at MYS with a dual showcase of its RÄVIK jetboards and VINGA eFoils. This wasn’t just a display of products; it was a bold assertion that the future of water sports is here, and it’s fast, electric, and unapologetically stylish.
Beyond the Board: Two Ways to Conquer the Water
AWAKE has built its reputation by offering two distinct water experiences for two different types of riders. For those who want high-speed thrills directly on the surface, the RÄVIK Jetboard is a performance machine, offering agility and speed without the need for waves. For those who seek a quieter, more fluid experience, the VINGA eFoil provides an effortless “flying” sensation, lifting the rider above the water for a silent, smooth glide. This duality of offerings allows owners to choose their adventure, ensuring that every type of thrill-seeker is catered to.
BRABUS x AWAKE: The Ultimate Collaboration
The highlight of AWAKE’s MYS showcase was undoubtedly their collaboration with BRABUS, the limited edition BRABUS x Awake Shadow Explore Jetboard. This partnership goes beyond a simple logo swap. It’s a synthesis of an unmistakable BRABUS aesthetic—defined by aggressive, high-performance styling—with AWAKE’s serious marine engineering. This collaboration is a powerful signal to the luxury market, positioning the jetboard not just as a toy, but as a high-end, exclusive accessory that commands attention. For a brand like AWAKE, a partnership of this caliber is a testament to the quality and confidence they have in their product.
Scandinavian Grit: Design for a Serious Ride
AWAKE’s electric surfboards embody the essence of Scandinavian design: clean lines, minimalist form, and functional elegance. But beneath this sleek exterior is a foundation of serious engineering. From a modular design that ensures backwards compatibility to a dedicated support system, AWAKE’s products are built for longevity and performance. Their team, fueled by a deep love for watersports, pushes limits to create experiences that are both accessible for beginners and rewarding for seasoned riders. This is where passion meets precision, creating a visually striking yet intuitive ride.
The Verdict: The Future of Fun is Here
AWAKE’s presence at the Monaco Yacht Show was a definitive statement about the future of water sports. They are a brand that understands that a premium experience is built on more than just speed; it’s built on a commitment to innovation, design, and a dedicated support system. Their collaboration with BRABUS and their dual offering of jetboards and eFoils proves that AWAKE is not just following trends; they are setting them.
