- Technology and Innovation
AI Is Coming for the Helm: Saxdor’s Bold Bet on a Smarter Boating Future
The Old Way of Boating Just Got a Reality Check
The yachting world, steeped in tradition and seasoned with salt, is finally catching up to a digital reality. Saxdor Yachts, is leading the charge. At the Cannes Yachting Festival, they didn’t just bring new boats; they brought a new brain for boating itself. With the launch of their AI-driven platform, Saxdor AI, and a photorealistic Digital Showroom, Saxdor is making a bold statement. This isn’t just a technological gimmick; it’s a fundamental shift in how people buy, use, and connect with their boats.
The Co-Skipper: A New Kind of First Mate
Meet your new first mate: an AI-powered co-skipper that lives right in the MySaxdor app. This is the industry’s first AI-driven experience platform, a smart boating assistant designed to make every stage of a journey simpler and more enjoyable. Saxdor AI answers questions, offers guidance, and provides practical tips without the need to contact a dealer. From routine checks on fuel and power to onboard comfort, this intelligent system streamlines every task, allowing owners to focus on what matters most: the pure joy of the open water. This is an assertive move to lower the barrier to entry, giving new boaters the confidence they need to get out there.
Beyond the Boat: A Digital Twin of Reality
The innovation doesn’t stop at the app. In collaboration with Younite AI, Saxdor is launching a Digital Showroom that changes the very nature of yacht commerce. This isn’t a simple configurator; it’s a photorealistic platform using digital twin technology. Customers can explore the fleet in an immersive 3D environment, with day-and-night reflections and a level of accuracy that traditional tools cannot match. Users can visualize, customize, and order their boats directly. This is a direct shot at outdated sales processes, proving that the buying journey can be as dynamic and engaging as the boat itself.
The Human Element of AI: Simplicity and Trust
The AI that Saxdor is developing with Cadentia is not tech for its own sake. Erna Rusi, CEO of Saxdor, says it is about “the ease, confidence, and enjoyment.” This is a human-centered approach to technology. The AI adapts and learns from every user, delivering personalized tips and recommendations. It evolves proactively to anticipate needs. Tatu Heikkilä, CEO of Cadentia, frames it perfectly: “It’s a powerful example of how brands can harness AI to guide, inspire, and build trust with customers at every step, creating ongoing connections instead of just reacting to frustration.”
The Verdict: Saxdor’s Next Horizon
Saxdor is taking an aggressive stance in a market that’s ripe for disruption. By integrating AI and digital twin technology, they are not just building better boats; they are building a better ownership experience from end to end. The combination of a Digital Showroom that makes purchasing dynamic and an AI co-skipper that makes ownership easier is a clear statement. The future of boating is digital, connected, and intelligent—and Saxdor is proving it has the vision to lead the charge.
