- Destination Guides
30% Conservation Target: The Ultra-Luxury Destination Running on 100% Renewable Energy
The Wellness Imperative: A New Coastal Definition
The launch of AMAALA Triple Bay by Red Sea Global (RSG) represents more than just a new destination; it is a fundamental redefinition of the coastal wellness lifestyle. Situated where the rugged Hijaz Mountains meet Saudi Arabia’s north-western coast, AMAALA, deriving its name from the Arabic word for hope, invites guests to discover and honor what it means to “live longer, better”. This highly anticipated debut introduces an ultra-luxury environment rooted in timeless traditions of retreat, renewal, and connection.
The Yachting Nexus: Hosting the World’s Best
For the yachting community, AMAALA is establishing immediate global relevance. The AMAALA Yacht Club is poised to become one of the world’s premier yachting destinations, offering not only a state-of-the-art marina but also a dedicated sailing academy. Its significance is cemented by the announcement that the club will host the Grand Finale of The Ocean Race in 2027. This commitment to the world’s most prestigious sailing events signals a revival of the region’s long history of sailing heritage and opens new, pristine waters for maritime enthusiasts.
The Regenerative Commitment: Beyond Sustainability
AMAALA is committed to going beyond simple sustainability, aiming for a 30% net conservation benefit to local ecosystems by 2040. This is the essence of regenerative tourism. The destination is designed to accommodate no more than 500,000 visitors annually to preserve the environment and will be powered by 100% renewable energy, eliminating 350,000 tCO2eq annually. The launch also includes Corallium, a marine life institute that invites visitors to explore the Red Sea’s wonders and protect its biodiversity through immersive exhibits.
The Curation of Comfort: Six World-Class Resorts
The initial phase launch features the debut of six world-class resorts, each offering a distinct approach to ultra-luxury and wellness. Brands like Equinox will redefine health through high-performance lens, featuring hyperbaric chambers and personalized IV therapies. Six Senses will deliver immersive personalized journeys of rejuvenation with programs focused on sleep, yoga, and biohacking. Complementing these are offerings from Four Seasons, Nammos, and Rosewood, all strategically connected by the Wellness Route, a 5km linear park.
The Vision 2030 Catalyst: Economic Transformation
AMAALA is a cornerstone of Saudi Arabia’s ongoing transformation under Vision 2030. RSG, a PIF company, is driving sustainable growth that empowers Saudi talent and delivers lasting socioeconomic impact. Upon completion, AMAALA alone is expected to create up to 50,000 new jobs and contribute SAR 11 billion (USD 3 billion) to the nation’s GDP. With Red Sea International Airport already welcoming flights from regional hubs, AMAALA is connecting the Red Sea to the global luxury traveler with speed and conviction.
