- Technology and Innovation
Elettromedia Transitions Italian Automotive Acoustics to the Yachting Circuit
Transitioning Automotive Acoustic Heritage
Elettromedia established its foundation in Potenza Picena, Italy, in 1987, building a firm reputation in the automotive and professional audio sectors. The manufacturer operates across 72 countries, managing brands such as Audison, Hertz, and Lavoce with entirely in-house research, engineering, and manufacturing. Recognizing a specific gap in maritime acoustic fidelity, the company is now officially entering the leisure marine market. The launch of the dedicated Audison Marine Division directly leverages decades of automotive sound engineering to address the severe environmental and acoustic challenges present on the open water.
The Cannes Yachting Festival Premiere
Establishing a foothold in the yachting sector requires a highly visible introduction to the industry. Elettromedia selected the upcoming Cannes Yachting Festival, scheduled for September 8 to 13, 2026, as the official platform for this operational expansion. The brand will display its new marine-specific hardware at stand PAN 112. This debut represents the immediate rollout of a comprehensive product line engineered specifically for the physical demands of modern yacht construction and operation.
Examining the Thesis Hardware Range
The initial rollout centers heavily on the Thesis product range, which provides a complete ecosystem for vessel installation. The hardware inventory includes 7.7-inch and 8.8-inch coaxial speakers, paired with 10-inch and 12-inch subwoofers for heavy bass response. To drive and manage the system, Audison offers DSP amplifiers, digital source units, and dedicated control interfaces. For owners prioritizing aesthetic continuity within custom yacht interiors, the manufacturer is also releasing INTEGRA versions specifically adapted for seamless physical installation.
Achieving Hi-Res Frequency Certification
Marine audio systems frequently sacrifice acoustic precision for environmental durability. Elettromedia actively combats this compromise, securing official hi-res audio certification from the Japan Audio Society for the new platform. The manufacturer notes that Audison currently stands as the sole marine audio brand providing entire systems verified to this specific hi-res standard. The certification guarantees that the installed hardware is capable of accurately reproducing audio frequencies reaching up to 40kHz, delivering studio-grade fidelity to exterior decks.
Structural Adaptations for Coastal Environments
Saltwater exposure severely degrades conventional audio equipment. To combat constant moisture and particulate intrusion, the Audison marine products integrate a specialized double-wave grille. This physical design choice actively disperses sound waves across open exterior spaces while simultaneously minimizing water retention and salt deposit buildup. The units carry an IP65 rating, ensuring heavy protection against dust and direct water jets. Furthermore, the hardware specifications guarantee endurance against up to 1,000 hours of continuous salt fog exposure, ensuring the acoustic components survive rigorous maritime conditions.
